PhD FRSA SNI-III (Mex)
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. Dr. Rajagopal is serving as Adjunct Professor at Boston University, Boston, Massachusetts since 2013.
Dr. Rajagopal has been listed with biography in various international directories. He teaching in post-graduate, MBA, and doctoral programs at EGADE Business School and Boston University. He has imparted training to senior executives and has conducted over 65 management and faculty development programs. Dr. Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics.
He has to his credit 63 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing and International Journal of Business Competition. Dr. Rajagopal served as Regional Editor of Emerald Emerging Markets Case Studies (2012-19), published by Emerald Publishers, United Kingdom. He is on the editorial board of various journals of international repute. Currently Dr. Rajagopal holds the honor of the highest level of National Researcher-SNI Level- III. He has been awarded UK-Mexico Visiting Chair 2016-17 for collaborative research on ‘Global-Local Innovation Convergence’ with University of Sheffield, UK, instituted by the Consortium of Higher Education Institutes of Mexico and UK.
Consumer Behavior, Marketing Strategy, International Marketing, Marketing Research, Qualitative Marketing Research, Business Culture and Economy, Advanced Selling System, Services Marketing, Innovation Management, New Product Management, Project Management, Project Leadership, Branding Strategies, Market Competition and Strategy, Marketing Theory and Practice, Doing Business in Emerging Markets, Doing Business in North America