Dr. Rajagopal




Dr. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. Dr. Rajagopal is serving as Adjunct Professor at Boston University, Boston, Massachusetts since 2013.

Dr. Rajagopal has been listed with biography in various international directories. He teaching in post-graduate, MBA, and doctoral programs at EGADE Business School and Boston University. He has imparted training to senior executives and has conducted over 65 management and faculty development programs. Dr. Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics.

He has to his credit 63 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing and International Journal of Business Competition. Dr. Rajagopal served as Regional Editor of Emerald Emerging Markets Case Studies (2012-19), published by Emerald Publishers, United Kingdom. He is on the editorial board of various journals of international repute. Currently Dr. Rajagopal holds the honor of the highest level of National Researcher-SNI Level- III. He has been awarded UK-Mexico Visiting Chair 2016-17 for collaborative research on ‘Global-Local Innovation Convergence’ with University of Sheffield, UK, instituted by the Consortium of Higher Education Institutes of Mexico and UK.



  • Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Basingstoke, Hampshire, UK
  • Rajagopal (2013), Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, Palgrave Macmillan, Houndmills, Hampshire, UK
  • Rajagopal (2014), Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, Hampshire, UK
  • Rajagopal (2015 )Butterfly Effect in Competitive Markets: Driving Small Change for Larger Differences, Palgrave Macmillan, Basingstoke, Hampshire, UK
  • Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK
  • Rajagopal (2016), Innovative Business Projects: Breaking Complexities, Building Performance (Vol. 1)-Fundamentals and Project Environment,, Business Expert Press, New York
  • Rajagopal (2016), Innovative Business Projects: Breaking Complexities, Building Performance (Vol.2)-Financials, New Insights, and Project Sustainability, Business Expert Press, New York
  • Rajagopal and Vladimir Zlatev (2017), Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns, Palgrave Macmillan, New York,
  • Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York
  • Rajagopal (2019), Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies, Business Expert Press, New York
  • Rajagopal (2019), Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, Palgrave Macmillan, New York.
  • Rajagopal (2019), Competitive Branding Strategies: Managing Performance in Emerging Markets, Palgrave Macmillan, New York
  • Rajagopal (2020), Transgenerational Marketing: Evolution, Expansion, and Experience, Palgrave Macmillan, New York
  • Rajagopal (2020), Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance, New York: Business Expert Press.
  • Rajagopal (2020). Sustainable Businesses in Developing Economies – Socio-Economic and Governance Perspectives. New York: Palgrave Macmillan

Research papers:

  • Rajagopal and Sanchez, R. (2004), Conceptual Analysis of Brand Architecture and Relationships within Product Category, Journal of Brand Management, Volume 11 (3), 233-247
  • Rajagopal and Sanchez, R (2005), Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Gaps, Journal of Business and Industrial Marketing, Vol. 20, No.6, 307-316
  • Rajagopal (2006), Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 703-718
  • Rajagopal (2007), Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Relationship of Marketplace Strategy and Consumer Response, Journal of Hospitality Marketing and Management, 15 (2), pp 5-31
  • Rajagopal (2008), Measuring Brand Performance through Metrics Application, Measuring Business Excellence, 12 (1), 29-38
  • Rajagopal (2009), Arousal and Merriment as Decision Drivers among Young Consumers, Journal of International Consumer Marketing, 21 (4), 271-283
  • Rajagopal (2010), Dynamics of Brand G-Force in Developing Marketing Strategy, International Journal of Business Excellence, 3 (4), 383-396
  • Rajagopal (2010), Street Markets Influencing Urban Consumer Behavior in Mexico, Latin American Business Review, 11 (2), 77-110
  • Rajagopal (2011), Impact of Radio Advertisements on Buying Behaviour of Urban Commuters, International Journal of Retail and Distribution Management, 39 (7), 480-503
  • Rajagopal (2012), Role of Systems Thinking in Developing Marketing Strategy: Some Conceptual Insights, Journal of Transnational Management, 17 (4), 258-276
  • Rajagopal (2013),Brand Expressions in Stimulating Consumer Behavior in Mexico: An Empirical Analysis, Latin American Business Review, 14 (1), 29-53
  • Rajagopal ( 2014), Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico, Journal of Transnational Management, 19 (1), 107-133
  • Reyes-Mercado, P. and Rajagopal (2015), Research framework for analyzing consumerism in Mexico towards renewable energy products, International Journal of Business Innovation and Research, 9 (4), 396–414
  • Andree Marie Lopez-Fernandez, and Rajagopal (2016), Analysis of stakeholder value derivation through corporate social responsibility for business growth and society’s collateral benefits, International Journal of Business Performance Management, 17 (4), 413-427
  • Pavel Reyes Mercado and Rajagopal (2017), Adoption of renewable energy technologies in Mexico: The role of cognitive factors and innovation attributes, International Journal of Energy Sector Management 11 (4), 626-649
  • Rajagopal and Ananya Rajagopal (2018), Brand Literacy and Knowledge Transfer Process: Analysis of Purchase Intentions among Consumers in Mexico, International Journal of Business Innovation and Research, 16 (3), 302-323
  • Rajagopal and Ananya Rajagopal (2019), Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico, International Journal of Logistics Systems and Management, 33 (4), 525-542
  • Rajagopal (2020), Impact of referrals on buying decisions and cognitive behaviour among aging consumers, International Journal of Business Excellence, 21 (1), 118- 138
Teaching interests

Consumer Behavior, Marketing Strategy, International Marketing, Marketing Research, Qualitative Marketing Research, Business Culture and Economy, Advanced Selling System, Services Marketing, Innovation Management, New Product Management, Project Management, Project Leadership, Branding Strategies, Market Competition and Strategy, Marketing Theory and Practice, Doing Business in Emerging Markets, Doing Business in North America